The rise in rhino poaching over the last decade and also a half has called the efficacy of current trade controls into question, and has stimulated a heated discussion above coverage possibilities like trade legalization (Biggs et al., 2013; Dang et al., 2020). The need for a much better comprehension of demand from customers in China was produced far more urgent in the event the State Council issued its 2018 circular asserting that its domestic rhino horn trade would be to be reopened (Cheung et al., 2018b). In this particular analyze, we conducted semi-structured interviews with 84 TCM practitioners inside the southeastern Chinese province of Guangdong. china legalization